The DNA Diet – Unlock the secret to successful weight management

LloydsPharmacy exclusively launches affordable new DNA test to help customers manage weight

Two thirds of us are on a diet most of the time[i], and with the New Year upon us, we will no doubt be trying to shed the extra pounds after some well-deserved indulgence.   This year we can drop the fad diets and unlock the secret to successful weight management held within our own DNA with the launch of a new affordable test from myDNA, available now, exclusively at LloydsPharmacy.

Unsurprisingly, ‘losing weight’ ranks high on the list of common New Year’s resolutions[ii]. However, research shows that 63% of UK adults fail to keep a New Year’s resolution, and 43% give up after the first month![iii]  Whilst many of us opt for a diet, be it a fad diet or cutting out carbs or sugar, how many of us have found something that really works long term?

Developed by renowned Australian geneticist Professor Les Sheffield, who has worked in the field of genetics since the 1980s, myDNA provides a Personalised Diet Report that uses genetic testing and interpretation to explain how your genes influence weight and other relevant health indicators. Using a simple cheek swab, the service uses scientific evidence and innovative technology which until now hasn’t been widely accessible to all.

The comprehensive myDNA report analyses genes[iv] known to influence:

  • Body size and weight
  • Our ability to maintain and lose weight
  • The way the body stores and processes dietary fats
  • Risk of elevated triglycerides and cholesterol levels

Anshu Bhimbat, LloydsPharmacy Pharmacist commented “The genes analysed in this test have been carefully selected to help customers understand how their body metabolises fats and their risk of being overweight. The launch of myDNA will allow people to make better, personalised health choices based on their individual body type, starting them on the road to successful weight management whether they are looking to lose weight or just stay in shape more healthily.”

“As myDNA looks at your genes, and details how you respond to certain foods, you will have a better understanding of how your body works. For example, although traditionally, cutting out carbs is believed to be better for weight loss, your body won’t necessarily work this way, and myDNA provides you with a detailed, personalised diet plan, specifically tailored to you and your genes.”

Based on the findings of the report, you’ll get a recommended nutritional breakdown, recommended number of macro-nutrient servings per day, recommended food guide and sample menus for each meal of the day. For only £59.99 you will get a tailored, lifetime relevant diet plan as your DNA will never change.

myDNA is led by CEO, Dr Lior Rauchberger, who oversees a clinical team consisting of pharmacists, molecular and clinical geneticists, researchers, genetic counsellors and dieticians.

Dr Lior Rauchberger says: “We could spend decades working out the best diet plan for our bodies and never see our desired results. Our experts work together to provide genetic interpretation and to explain its relevance, in a form that you can easily understand. Our aim, is to help people make more informed decisions.  We can also help you decide what kind of diet plan may be best suited to your body. Our personalised reports have lifelong relevance, and can help put you on the right path for managing your health and wellness.”

The myDNA Weight Management DNA Testing Kit is exclusive to LloydsPharmacy and costs £59.99, for more information please visit www.LloydsPharmacy.com/myDNA.

ENDS

 

For more information or expert quotes please contact Elizabeth McAllister (emcallister@thisispegasus.co.uk) / 01273 712 000

 

Notes to Editors

 

About myDNA™

myDNA is a genetics company that decodes the information in your genes to help you live better. myDNA tests are a simple mouth swab that can be ordered online and carried out at home or in a Lloyds pharmacy. The tests are analysed in myDNA’s laboratory to establish how each individual body is programmed to respond to what food and drink is consumed and the type of exercise best suited to their DNA.

 

About LloydsPharmacy

LloydsPharmacy has around 1,800 pharmacies across the UK. These are based predominantly in community and health centre locations and includes over 250 LloydsPharmacy in Sainsbury’s branches. The company employs over 19,000 staff and dispenses more than 150 million prescription items annually.

LloydsPharmacy is part of the Celesio UK family which is owned by McKesson Corporation as part of McKesson Europe.

Celesio UK is a leading provider of integrated healthcare services to the NHS specialising in medicines, pharmaceutical care and primary care patient services.

[i] Mintel research, March 2016 http://www.mintel.com/press-centre/food-and-drink/brits-lose-count-of-their-calories-over-a-third-of-brits-dont-know-how-many-calories-they-consume-on-a-typical-day

[ii] ComRes poll, November 2016 http://www.comresglobal.com/wp-content/uploads/2015/12/BUPA_NY-Resolution_Public-Polling_Nov-15_UPDATED-TABLES.pdf

[iii] ComRes poll, November 2015 http://www.comresglobal.com/polls/bupa-new-year-resolution-survey/

[iv] Genes analysed are FTO, APOA5, PPRAG, ADIPOQ, MTIF3, LIPC and FADS1