Putting customers first, AAH unveils its innovative new approach and rebrand
The UK’s leading wholesaler and distributor of pharmaceutical and healthcare solutions, AAH, is rebranding to reflect its renewed innovative approach.
The new positioning of AAH, All About Health reflects AAH’s enhanced services and capabilities as a first class, reliable service to supply retail pharmacies with what they need to meet their patients’ needs. It also conveys AAH’s greater business support proposition which can help retail pharmacies to grow their businesses long-term through the Careway and franchise offering.
Nigel Swift, Marketing & Sales Director at Celesio UK, says: “AAH is part of the Celesio family, we share the same values and it is working together to these values that sees us serve communities successfully all across the UK. We’ve made a lot of positive changes recently, both in response to customer feedback and to developments in the market, and our AAH brand re-launch is a reflection of how we are evolving. It’s much more than a new logo, it’s about how we do business and how we support our customers. It’s about being a modern, forward-looking company that develops innovative solutions to meet customer and patient needs.”
AAH understands the importance of always putting customers first, so it has spent the last eighteen months investing time to liaise with and listen to retail pharmacies on what’s truly important to them and to find out how they would like to work with their wholesaler so that AAH can evolve the business to be tailored to the customer.
As a result of the research, AAH has developed a range of initiatives to make it easier for customers to do business with the company. For example, AAH has removed the Low Account Surcharge and frozen the fuel surcharge. AAH has also reorganised its customer support team to provide customers with a single point of contact and redeveloped its partnership programme introducing the Careway co-brand, and full franchise options.
Chris Frost, Sales Director at AAH Pharmaceuticals adds “Ultimately AAH is working towards our mission of a healthier world where more people can live life to the fullest. Pharmacy and pharmaceutical distribution is in our DNA, it’s what we do. In fact, AAH serves every dispensing point across the UK, and we pride ourselves on handling items with care and seeking faster more innovative ways to meet our customers’ needs.
“Being part of the Celesio family means we can also offer our customers added value and expertise through our partnership programme. The rebranding symbolises this with our bolder logo and joined up service offering.”
To reflect AAH’s integrity and elevated service offering, its symbol of pharmacy and healthcare has evolved. The new look displays a more striking red with warmth in a modern style and a grey circle to represent AAH’s 360 integrated support service.