Lolly pop sign helps blood pressure awareness
More than 500 AAH Pharmaceuticals’ All About Health members supported this year’s Know Your Numbers Week.
They received point of sale materials and posters to help them engage with the public and many of them went the extra mile and held photo calls with a ‘lolly pop lady’ style sign to attract passers-by.
Michael Cathcart of Hopkins Pharmacy in Alcester, Warwickshire, was one such member to get his local newspaper involved.
He said not enough people are aware of what their reading should be or that monitoring their blood pressure on a regular basis is vital to help identify potential signs of hypertension.
“Ask most people what the tyre pressures for their cars should be and they may tell you straight away,” he said. “But ask them the figures for their blood pressure and most won’t have a clue.”
Stephen Spillett, channel marketing manager for AAH, said: “Yet again we have had a great response from our members and they are clearly making a concerted effort to reach out to their community.
“This year we had more than 500 pharmacists offering free blood pressure checks as part of Blood Pressure UK’s annual awareness campaign.
“Not only are they letting their communities know they are the gateway to public health, but they are also encouraging people through their doors, opening up further opportunities for health checks and cross selling as they do so.”